Crossmark

“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing

Crossref DOI link: https://doi.org/10.1007/s00146-023-01832-9

Published Online: 2024-01-18

Published Print: 2025-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jin, S. Venus https://orcid.org/0000-0003-1454-8280
Viswanathan, Vijay
Funding

Funding for this research was provided by:

Northwestern University in Qatar
License Information

Text and Data Mining valid from 2024-01-18

Version of Record valid from 2024-01-18
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Article History

Received: 7 November 2023

Accepted: 4 December 2023

First Online: 18 January 2024

Declarations

:

: No competing financial interests exist.

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