Simulated influence, real impacts: a cross-cultural qualitative study of ethical and emotional perceptions of virtual influencers
Crossref DOI link: https://doi.org/10.1007/s00146-026-02889-y
Published Online: 2026-04-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Khin, Thae Oo
Adderley, Simon
Text and Data Mining valid from 2026-04-04
Version of Record valid from 2026-04-04
Article History
Received: 2 June 2025
Accepted: 20 January 2026
First Online: 4 April 2026