A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain
Crossref DOI link: https://doi.org/10.1007/s00170-014-5922-4
Published Online: 2014-05-29
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Alaei, Saeed
Alaei, Reza
Salimi, Payam
Text and Data Mining valid from 2014-05-29