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Implementation of mass customization for competitive advantage in Indian industries: an empirical investigation

Published Online: 2022-05-20

Published Print: 2022-07

Authors

Jain, Piu https://orcid.org/0000-0002-2765-2848
Garg, Suresh

Kansal, Gayatri
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Text and Data Mining valid from 2022-05-20

Version of Record valid from 2022-05-20
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Article History

Received: 3 August 2021

Accepted: 2 May 2022

First Online: 20 May 2022

Declarations

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: The authors have abided by the ethics policies of the journal.

: Author and co-authors consent to participate

: Author and co-authors consent for publication

: The authors declare no competing interests.

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