Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
Crossref DOI link: https://doi.org/10.1007/s00186-022-00803-y
Published Online: 2022-11-14
Published Print: 2023-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dayanik, Savas http://orcid.org/0000-0002-0810-5507
Sezer, Semih O. http://orcid.org/0000-0003-4215-7703
Text and Data Mining valid from 2022-11-14
Version of Record valid from 2022-11-14
Article History
Received: 10 December 2021
Revised: 29 September 2022
Accepted: 16 October 2022
First Online: 14 November 2022