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Article History

Received: 12 February 2024

Accepted: 4 May 2026

First Online: 3 June 2026

Declarations

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: We have developed all materials and graphs by ourselves, so no permissions are needed or violated.

: During the preparation of this work, the author(s) used OpenAI- Chat GPT to revise the text. After using this tool/service, the author(s) reviewed and edited the content as needed and take(s) full responsibility for the content of the publication.

: The authors collected primary and secondary data in the scope of a bigger funded research project (Basic Research Fund from the University of St. Gallen). Furthermore, the case company is part of a research network, organized by the researcher’s organization and contributing (to a very minor part) to the financing of the researchers organization and (to a much larger extent) to data access. The case company acknowledged and agreed beforehand to publications. This publication was driven only by the authors. Thus, the authors do not see a conflict of interest.