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The impact of corporate sustainability performance on advertising efficiency

Crossref DOI link: https://doi.org/10.1007/s00291-023-00717-z

Published Online: 2023-04-29

Published Print: 2024-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Weinmayer, Karl https://orcid.org/0000-0002-0278-0720
Garaus, Marion https://orcid.org/0000-0002-3180-703X
Wagner, Udo https://orcid.org/0000-0002-2363-1003
Funding

Funding for this research was provided by:

MODUL University Vienna GmbH
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Text and Data Mining valid from 2023-04-29

Version of Record valid from 2023-04-29
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Article History

Received: 1 April 2022

Accepted: 23 March 2023

First Online: 29 April 2023