Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
Crossref DOI link: https://doi.org/10.1007/s00521-014-1703-0
Published Online: 2014-09-02
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moro, Sérgio
Cortez, Paulo
Rita, Paulo
Text and Data Mining valid from 2014-09-02
