Customer profiling, segmentation, and sales prediction using AI in direct marketing
Crossref DOI link: https://doi.org/10.1007/s00521-023-09339-6
Published Online: 2023-12-23
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kasem, Mahmoud SalahEldin https://orcid.org/0000-0002-8513-570X
Hamada, Mohamed
Taj-Eddin, Islam
Funding for this research was provided by:
Assiut University
Text and Data Mining valid from 2023-12-23
Version of Record valid from 2023-12-23
Article History
Received: 6 March 2023
Accepted: 26 November 2023
First Online: 23 December 2023
Declarations
:
: The authors declare no conflicts of interest related to this work.