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A comparison study of AR applications versus pseudo-holographic systems as virtual exhibitors for luxury watch retail stores

Crossref DOI link: https://doi.org/10.1007/s00530-019-00606-y

Published Online: 2019-03-05

Published Print: 2019-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Morillo, Pedro

Orduña, Juan M. https://orcid.org/0000-0002-2932-0214
Casas, Sergio

Fernández, Marcos
Funding

Funding for this research was provided by:

Ministerio de Economía y Competitividad (TIN2015-66972-C5-5-R)

Ministerio de Economía y Competitividad (TIN2016-81850-REDC)
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Article History

Received: 29 December 2017

Accepted: 19 February 2019

First Online: 5 March 2019