On improving the engagement between viewers and TV commercials through gamification
Crossref DOI link: https://doi.org/10.1007/s00530-019-00625-9
Published Online: 2019-06-25
Published Print: 2020-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Furini, Marco http://orcid.org/0000-0003-1094-6521
De Michele, Roberta
Text and Data Mining valid from 2019-06-25
Version of Record valid from 2019-06-25
Article History
Received: 29 September 2018
Accepted: 19 June 2019
First Online: 25 June 2019