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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market

Crossref DOI link: https://doi.org/10.1007/s00607-018-0629-2

Published Online: 2018-05-17

Published Print: 2018-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zhou, Huini

Gu, Xiaoguang

Li, Li
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71271115)

Universities in Jiangsu Province plans to graduate research and innovation projects (KYCX17_0307)
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Text and Data Mining valid from 2018-05-17
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Article History

Received: 4 March 2018

Accepted: 9 May 2018

First Online: 17 May 2018