Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Crossref DOI link: https://doi.org/10.1007/s00712-021-00761-9
Published Online: 2021-10-08
Published Print: 2022-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cavaliere, A. http://orcid.org/0000-0002-6631-6548
Crea, G.
Funding for this research was provided by:
Università degli Studi di Pavia
Text and Data Mining valid from 2021-10-08
Version of Record valid from 2021-10-08
Article History
Received: 29 December 2020
Accepted: 10 September 2021
First Online: 8 October 2021