Crossmark

The cost structure of influencers’ posts: the risk of losing followers

Crossref DOI link: https://doi.org/10.1007/s00779-020-01502-3

Published Online: 2021-01-20

Published Print: 2021-04

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Oliveira, Carlos https://orcid.org/0000-0002-4480-1083
Garcia, Ana Cristina B

Vivacqua, Adriana S
License Information

Text and Data Mining valid from 2021-01-20

Version of Record valid from 2021-01-20
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Article History

Received: 14 August 2019

Accepted: 1 December 2020

First Online: 20 January 2021