When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
Crossref DOI link: https://doi.org/10.1007/s10055-017-0306-3
Published Online: 2017-01-19
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Van Kerrebroeck, Helena https://orcid.org/0000-0002-5707-1964
Brengman, Malaika
Willems, Kim
License valid from 2017-01-19
