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The influences of product similarity on consumer preferences: a study based on eye-tracking analysis

Published Online: 2019-08-01

Published Print: 2020-08

Authors

Ye, Chunyao

Xiong, Yan http://orcid.org/0000-0002-5891-3596
Li, Yan

Liu, Longfan

Wang, Mei
Funding

Funding for this research was provided by:

The National Natural Science Research Foundation of China (51435011)

Sichuan Science and Technology Program (18ZDYF3189)
License Information

Text and Data Mining valid from 2019-08-01

Version of Record valid from 2019-08-01
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Article History

Received: 15 January 2019

Accepted: 24 July 2019

First Online: 1 August 2019

Compliance with ethical standards

:

: The authors declare that there is no conflict of interest regarding the publication of this article.

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