MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform
Crossref DOI link: https://doi.org/10.1007/s10257-019-00421-y
Published Online: 2019-08-23
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lv, Zhepeng
Jin, Yue
Huang, Jinghua
Text and Data Mining valid from 2019-08-23
Version of Record valid from 2019-08-23
Article History
Received: 28 April 2018
Revised: 25 January 2019
Accepted: 23 March 2019
First Online: 23 August 2019