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Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing

Published Online: 2021-11-26

Published Print: 2022-03

Authors

Blomster, Miikka https://orcid.org/0000-0002-5928-6635
Koivumäki, Timo https://orcid.org/0000-0002-9559-6913
License Information

Text and Data Mining valid from 2021-11-26

Version of Record valid from 2021-11-26
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Article History

Received: 23 September 2020

Revised: 15 October 2021

Accepted: 15 November 2021

First Online: 26 November 2021

Declarations

:

: The authors have no relevant financial or non-financial interests to disclose.

Document is current