Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott
Crossref DOI link: https://doi.org/10.1007/s10257-023-00628-0
Published Online: 2023-03-22
Published Print: 2025-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bhatia, Rehan
Gupta, Agam
Vimalkumar, M.
Sharma, Divya
Text and Data Mining valid from 2023-03-22
Version of Record valid from 2023-03-22
Article History
Received: 16 June 2022
Revised: 14 September 2022
Accepted: 10 October 2022
First Online: 22 March 2023