Bharadwaj, Prateek
Berger, Michael
Blumer, Steven L.
Lobig, Franziska http://orcid.org/0000-0002-4550-9551
Funding for this research was provided by:
Bayer
Article History
Received: 26 January 2024
Revised: 13 May 2024
Accepted: 15 May 2024
First Online: 14 June 2024
Declarations
:
: Prateek Bharadwaj, Steven L. Blumer, and Franziska Lobig are employees of Bayer AG. Michael Berger is an employee of Simon-Kucher & Partners Strategy & Marketing Consultants GmbH, a consulting firm which has received consulting fees from Bayer AG.