Accelerating the diffusion of innovations under mixed word of mouth through marketing–operations interaction
Crossref DOI link: https://doi.org/10.1007/s10479-017-2649-2
Published Online: 2017-10-04
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
El Ouardighi, Fouad
Feichtinger, Gustav
Fruchter, Gila E.
Funding for this research was provided by:
CERESSEC
Austrian Science Fund (Grant No. P25979-N25)
License valid from 2017-10-04