Multi-period media planning for multi-products incorporating segment specific and mass media
Crossref DOI link: https://doi.org/10.1007/s10479-018-2771-9
Published Online: 2018-02-03
Published Print: 2018-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kaul, Arshia https://orcid.org/0000-0002-1675-9025
Aggarwal, Sugandha
Krishnamoorthy, Mohan
Jha, P. C.
Text and Data Mining valid from 2018-02-03
Article History
First Online: 3 February 2018