Crossmark

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

Crossref DOI link: https://doi.org/10.1007/s10479-020-03861-9

Published Online: 2020-12-09

Published Print: 2022-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jena, Sarat Kumar https://orcid.org/0000-0002-6033-5959
Ghadge, Abhijeet https://orcid.org/0000-0002-0310-2761
Funding

Funding for this research was provided by:

Cranfield University
License Information

Text and Data Mining valid from 2020-12-09

Version of Record valid from 2020-12-09
More Information

Article History

Accepted: 3 November 2020

First Online: 9 December 2020