The optimal advertising strategy with differentiated targeted effect consumers
Crossref DOI link: https://doi.org/10.1007/s10479-022-04769-2
Published Online: 2022-05-30
Published Print: 2023-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Li, Xiuxian http://orcid.org/0000-0002-7286-6271
Hou, Pengwen
Zhang, Shuhua
Funding for this research was provided by:
National Natural Science Foundation of China (11771322)
Text and Data Mining valid from 2022-05-30
Version of Record valid from 2022-05-30
Article History
Accepted: 29 April 2022
First Online: 30 May 2022