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Some game theoretic marketing attribution models

Published Online: 2022-09-12

Published Print: 2022-11

Authors

Molina, Elisenda https://orcid.org/0000-0002-9458-323X
Tejada, Juan

Weiss, Tom
Funding

Funding for this research was provided by:

Ministerio de Ciencia, Innovación y Universidades (MTM2015-70550-P)

Ministerio de Ciencia, Innovación y Universidades (MTM2015-70550-P)

Ministerio de Ciencia e Innovación (PID2020-116884GB-I00)

Ministerio de Ciencia e Innovación (PID2020-116884GB-I00)
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Text and Data Mining valid from 2022-09-12

Version of Record valid from 2022-09-12
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Article History

Accepted: 24 August 2022

First Online: 12 September 2022

Document is current