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Contract design considering data driven marketing: with and without the cap and trade regulation

Published Online: 2023-11-14

Published Print: 2024-02

Authors

Zhang, Jingxin

Zhang, Jianxiong

Xu, Chunqiu https://orcid.org/0000-0001-8255-6800
License Information

Text and Data Mining valid from 2023-11-14

Version of Record valid from 2023-11-14
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Article History

Received: 6 October 2021

Accepted: 28 September 2023

First Online: 14 November 2023

Declarations

:

: No financial and non-financial interests in any material discussed in this article.

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