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Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs

Published Online: 2024-03-06

Published Print: 2024-06

Authors

Ran, Yun

Zeng, Yun

Dong, Yucheng

Zhu, Stuart X.

Wu, Meng https://orcid.org/0000-0003-1152-1971
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72071136, 71911530461, 71571125)
License Information

Text and Data Mining valid from 2024-03-06

Version of Record valid from 2024-03-06
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Article History

Received: 10 September 2021

Accepted: 10 February 2024

First Online: 6 March 2024

Document is current