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Coordination of dual-channel CLSC under applying the bundling strategy in the direct channel and jointly advertising investment

Published Online: 2024-06-15

Authors

Hadadi, Zahra

Gholamian, Mohammad Reza https://orcid.org/0000-0002-5135-5237
Noroozi, Maryam
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Article History

Received: 23 May 2021

Accepted: 20 May 2024

First Online: 15 June 2024

Declarations

:

: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

: Ethical approval for this study was provided by Iran University of Science and Technology (IUST).

: This paper is an original one which is provided by my M.S. student (Mrs. Hadadi), me and my Ph.D. student (Mrs. Noroozi) and has not been submitted for publication elsewhere.

: The consent of all the authors of this paper has been obtained for submitting the paper to this journal.

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