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Product line strategy for green and non-green products in hybrid platform retailing

Published Online: 2025-01-31

Published Print: 2025-03

Authors

Zong, Shengliang https://orcid.org/0000-0002-6921-9735
Zhang, Longbing

Lei, Ruoxi
Funding

Funding for this research was provided by:

Planning Project of Gansu Province for Philosophy and Social Science (2023YB036)
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Text and Data Mining valid from 2025-01-31

Version of Record valid from 2025-01-31
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Article History

Received: 2 September 2023

Accepted: 2 January 2025

First Online: 31 January 2025

Declarations

:

: The authors have no competing interests to declare that are relevant to the content of this paper.

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