Interactions between store brand introduction and information sharing decisions considering store brand spillover
Crossref DOI link: https://doi.org/10.1007/s10479-025-06628-2
Published Online: 2025-05-26
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cao, Hui
Yan, Jinjiang https://orcid.org/0009-0004-5483-3507
Text and Data Mining valid from 2025-05-26
Version of Record valid from 2025-05-26
Article History
Received: 1 March 2024
Accepted: 21 April 2025
First Online: 26 May 2025