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Strategic pricing and investment in environmental quality by an incumbent facing a greenwasher entrant

Published Online: 2025-11-10

Published Print: 2026-01

Authors

Cetin, Can Baris

Mukherjee, Arka

Zaccour, Georges https://orcid.org/0000-0003-4505-0477
Funding

Funding for this research was provided by:

NSERC, Canada (RGPIN-2021-02462.)
License Information

Text and Data Mining valid from 2025-11-10

Version of Record valid from 2025-11-10
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Article History

Received: 10 June 2024

Accepted: 23 October 2025

First Online: 10 November 2025

Declarations

:

: Authors Can Baris Cetin, Arka Mukherjee, Georges Zaccour declare that they have no Conflict of interest

: This article does not contain any studies with human participants or animals performed by any of the authors

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