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Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study

Crossref DOI link: https://doi.org/10.1007/s10503-018-9455-0

Published Online: 2018-06-27

Published Print: 2018-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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