Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story
Crossref DOI link: https://doi.org/10.1007/s10551-014-2227-3
Published Online: 2014-06-04
Published Print: 2015-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nelson, Michelle R.
Park, Jiwoo
Text and Data Mining valid from 2014-06-04
