A Text Mining-Based Review of Cause-Related Marketing Literature
Crossref DOI link: https://doi.org/10.1007/s10551-015-2622-4
Published Online: 2015-03-25
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guerreiro, João
Rita, Paulo
Trigueiros, Duarte
Text and Data Mining valid from 2015-03-25