A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
Crossref DOI link: https://doi.org/10.1007/s10551-015-2672-7
Published Online: 2015-05-01
Published Print: 2017-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guo, Rui
Tao, Lan
Li, Caroline Bingxin
Wang, Tao
Text and Data Mining valid from 2015-05-01