How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness
Crossref DOI link: https://doi.org/10.1007/s10551-015-2918-4
Published Online: 2015-10-26
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sundar, Aparna
Kellaris, James J.
Text and Data Mining valid from 2015-10-26