How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
Crossref DOI link: https://doi.org/10.1007/s10551-015-2985-6
Published Online: 2015-12-14
Published Print: 2018-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Markovic, Stefan
Iglesias, Oriol
Singh, Jatinder Jit
Sierra, Vicenta
Text and Data Mining valid from 2015-12-14