The Detrimental Effect of Cause-Related Marketing Parodies
Crossref DOI link: https://doi.org/10.1007/s10551-016-3232-5
Published Online: 2016-06-08
Published Print: 2018-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sabri, Ouidade
License valid from 2016-06-08