The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective
Crossref DOI link: https://doi.org/10.1007/s10551-017-3614-3
Published Online: 2017-07-24
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zheng, Ling
Zhu, Yunxia
Jiang, Ruochen
Text and Data Mining valid from 2017-07-24
Article History
Received: 2 November 2016
Accepted: 13 June 2017
First Online: 24 July 2017
Compliance with ethical standards
:
: The authors declare that they have no conflict of interest.