CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
Crossref DOI link: https://doi.org/10.1007/s10551-020-04486-5
Published Online: 2020-03-20
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Diallo, Mbaye Fall
Ben Dahmane Mouelhi, Norchène
Gadekar, Mahesh
Schill, Marie
Text and Data Mining valid from 2020-03-20
Version of Record valid from 2020-03-20
Article History
Received: 1 April 2019
Accepted: 14 March 2020
First Online: 20 March 2020