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Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics

Published Online: 2021-09-08

Published Print: 2022-12

Authors

Wilson, Andrew E.

Darke, Peter R.

Sengupta, Jaideep
Funding

Funding for this research was provided by:

Social Science and Humanities Research Counsel of Canada
License Information

Text and Data Mining valid from 2021-09-08

Version of Record valid from 2021-09-08
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Article History

Received: 18 May 2020

Accepted: 29 August 2021

First Online: 8 September 2021

Document is current