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Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?

Crossref DOI link: https://doi.org/10.1007/s10551-025-05978-y

Published Online: 2025-04-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Lécuyer, Charlotte https://orcid.org/0000-0002-3798-3499
Kergoat, Marine https://orcid.org/0000-0002-8991-4831
Lambey-Checchin, Christine
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Text and Data Mining valid from 2025-04-02

Version of Record valid from 2025-04-02
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Article History

Received: 10 July 2023

Accepted: 24 February 2025

First Online: 2 April 2025