Don’t Humor Me! Customers’ Moral Perceptions Toward Companies’ Humorous Responses in Social Media Service Recovery
Crossref DOI link: https://doi.org/10.1007/s10551-025-06154-y
Published Online: 2025-10-21
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Honora, Andreawan https://orcid.org/0000-0001-6809-2210
Japutra, Arnold
Septianto, Felix
Funding for this research was provided by:
University of Western Australia
Text and Data Mining valid from 2025-10-21
Version of Record valid from 2025-10-21
Article History
Received: 2 April 2024
Accepted: 15 September 2025
First Online: 21 October 2025
Declarations
:
: The authors declare that they have no conflict of interest.