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When Consumer Autonomy is Compromised: Adopting a Dual-Type View to Understand AI-Driven Marketing and Its Impact on Young Consumers’ Ethical Behavior

Crossref DOI link: https://doi.org/10.1007/s10551-025-06155-x

Published Online: 2025-10-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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