Research on brand crisis identify index model based on cluster analysis
Crossref DOI link: https://doi.org/10.1007/s10586-018-2197-9
Published Online: 2018-03-14
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wenjun, Xiong
Erna, Qi
Text and Data Mining valid from 2018-03-14
Article History
Received: 30 December 2017
Revised: 3 February 2018
Accepted: 14 February 2018
First Online: 14 March 2018