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Oversized Area Indications on Bonus Packs Fail to Affect Consumers’ Transactional Decisions—More Experimental Evidence on the Mars Case

Published Online: 2021-05-21

Published Print: 2021-09

Authors

Purnhagen, K. P. https://orcid.org/0000-0002-9902-7347
van Herpen, E.

Kamps, S.

Michetti, F.
Funding

Funding for this research was provided by:

Universität Bayreuth
License Information

Text and Data Mining valid from 2021-05-21

Version of Record valid from 2021-05-21
More Information

Article History

Received: 6 November 2020

Accepted: 18 April 2021

First Online: 21 May 2021

Declarations

: The authors declare no competing interests.

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