Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective
Crossref DOI link: https://doi.org/10.1007/s10614-016-9637-5
Published Online: 2016-11-24
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gupta, Agam
Saha, Biswatosh
Sarkar, Uttam K.
License valid from 2016-11-24