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Emotional attachment as the key mediator: Expanding UTAUT2 to examine how perceived anthropomorphism in intelligent agents influences the sustained use of DouBao (Cici) among EFL learners

Crossref DOI link: https://doi.org/10.1007/s10639-025-13721-3

Published Online: 2025-08-23

Published Print: 2025-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zhang, Yongxiang https://orcid.org/0009-0002-1798-5910
Yu, Zhonggen https://orcid.org/0000-0002-3873-980X
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Text and Data Mining valid from 2025-08-23

Version of Record valid from 2025-08-23
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Article History

Received: 4 March 2025

Accepted: 15 July 2025

First Online: 23 August 2025

Declarations

:

: The study was approved by the institutional review board of Beijing Language and Culture University (code:2025BYLL23). All researchers can provide written informed consents.

: There are no competing interests to declare in this study.

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