eWOM persuasiveness: do eWOM platforms and product type matter?
Crossref DOI link: https://doi.org/10.1007/s10660-015-9198-z
Published Online: 2015-09-09
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tsao, Wen-Chin
Hsieh, Ming-Tsang
Text and Data Mining valid from 2015-09-09