The online framing effect: the moderating role of warning, brand familiarity, and product type
Crossref DOI link: https://doi.org/10.1007/s10660-015-9206-3
Published Online: 2015-11-07
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Yi-Fen
Chang, Shi-Han
Funding for this research was provided by:
Ministry of Science and Technology, Taiwan (NSC102-2410-H-033-037-MY2)
Text and Data Mining valid from 2015-11-07